Your Technology is Scalable.
Your Sales Strategy is Reactive.

Escaping "Procurement Purgatory" requires more than enthusiasm. It requires the operational rigor to dismantle a Fortune 500 balance sheet and align value with strategic risk.

Request Deal Forensics

The Series B Growth Paradox

You have hired a team of brilliant, tech-savvy representatives. They know every feature of your roadmap. Yet, they fail to connect with the C-Level buyers who control the budget.

Deals do not die because of product fit. They die in the "Feature Trap." While your team is demoing functionality, the CFO is calculating TCO and Risk. Without the authority to challenge that calculation, you remain a vendor, not a partner.

Symptoms of Low Commercial Maturity:

  • • Deals stalled at "Legal Review" for 90+ days.
  • • Inability to bypass the "Gatekeeper" to reach the Economic Buyer.
  • • Conversations focused on Price rather than Strategic ROI.
The Commercial Diplomat

Thirty Years of Corporate Warfare

The Commercial Diplomat

"I do not teach sales tricks. I engineer agreement."

With over three decades of execution—including 24 years navigating the labyrinthine structures of Avaya and Lucent Technologies—I specialize in the deals that young teams cannot close.

As a bilingual and bi-cultural architect (MBA, ITESM), I bridge the gap between North American technical aggression and LATAM relationship complexity. I bring the MEDDIC rigor and "Challenger" discipline required to navigate 5+ stakeholders and 6-month cycles.

Complex Engineering

Navigating multi-stakeholder political environments in the Fortune 500.

Operational Rigor

Transforming "hustle" into predictable, metric-driven revenue architecture.

The Deal Forensics Audit

This is not a sales call. It is a strategic review of your current pipeline bottlenecks. We will identify exactly where your team is losing leverage and how to re-engineer the conversation.

Limited availability for Series B/C leadership only.